Exciting new eco-friendly packaging

4 May 2020

We are proud to reveal an exciting new look for BigFish, with eyecatching new packs that also cut our use of plastic by 60%

Our colourful new designs feature an image of our founder, Andrew Coulbeck, from some 25 years ago and appear on new cardboard packs across our range of frozen salmon fillets, breaded salmon bites and fish cakes, eliminating the outer plastic bags used previously.

Andy's son, Jack Coulbeck, is our commercial manager.  He says: “Our aim was to cut as much plastic packaging as possible and give the brand a refresh at the same time. We've worked hard to find the most responsible supply chain for our salmon so it’s only natural that we should also want to find the most sustainable packaging to put it in.”

BigFish™ is the first brand in the UK to commit to responsibly sourced fish through the GGN aquaculture label, which appears on all the new packs.  We are also the only UK seafood company so far to have made the source of all our fish fully transparent through the Ocean Disclosure Project.

Our new packs are already stocked in independent retailers across the UK and available online through Ocado and the BigFish website.  BigFish is perfect for anyone who wants to stock up on healthy, convenient frozen products in the freezer.

Co-founder Louise Coulbeck comments: “Although Andy was initially reluctant for us to use his mugshot, the younger members of our team all thought it was great and we’re delighted with the new look. 

"Times got pretty tough for our business in March with the Coronavirus lockdown but we now feel the time is right for some colourful new branding.  It certainly looks good in the freezer and is a boost to our hardworking team, helping us all look forward – hopefully to some more cheerful times ahead.”

  • “Our colourful new packaging is perfect for cheering us up in the current climate and helps us all look ahead to brighter times ahead.”

    Louise Coulbeck, co-founder and director

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