Our History & People

  • Our founder Andrew, with a whole salmon in the 1980s - an integral part of Grimsby heritage

    Our founder Andrew, with a whole salmon in the 1980s

  • JCS Fish is named for Jack Carlisle Smith, who taught Andrew his fish skills

    JCS Fish is named for Jack Carlisle Smith, who taught Andrew his fish skills

  • Jack Smith and colleague, some forty years ago

    Jack Smith and colleague, some forty years ago

  • Jack Carliisle Smith 'fish tally' - used to buy fish from Grimsby Fish Market

    A Jack Carlisle Smith 'fish tally' used for purchases from Grimsby Fish Market

  • Thirty years on, Andrew shows off a prime salmon in the modern JCS Fish factory

    Thirty years on, Andrew shows off a prime salmon in the modern JCS Fish factory

  • Andrew and Louise Coulbeck, founders of today's JCS Fish and BigFish Brand

    Andrew and Louise Coulbeck, founders of today's JCS Fish and BigFish Brand

  • Welcoming the next generation

    Jack Coulbeck joined our family business in May 2017

BigFish Brand is produced by the team at JCS Fish in Grimsby, a family firm.

JCS Fish is owned and run by husband and wife team, Andrew and Louise Coulbeck. They both come from fish-expert families and were born and bred in Grimsby, Britain's seafood town. 

Andrew and Louise set up JCS Fish back in 2000 when they had the idea to make farmed salmon more accessible to everyone by preparing, portioning and freezing it.  Louise says: "JCS Fish grew naturally out of our family involvement in Richard Coulbeck (RC) Limited and then Jack Smith Limited.  Andrew had gained so much knowledge and experience of salmon from Jack that a new business focused on farmed salmon seemed like an obvious idea." 

And so JCS Fish was born.  It's first customers were catering companies, but BigFish Brand soon followed. With it's distinctive black livery and its easy to use packaging, it's rapidly become established in farm shops, independent retailers and online including through Muscle Foods and Ocado.

JCS Fish now employs around forty people. Our BigFish Brand is established and growing and we're excited that it is helping us share new ideas and our love of healthy fish with more people!

  • “We're a close-knit team here in Grimsby and we always try to ensure there's a good atmosphere and everyone feels valued. And as we continue to grow, Andy and I will continue to work to keep our 'family firm' feel, its really important to us.”

    Louise Coulbeck, Director